Services

Account and project management. Whether it is an annual media plan or a seasonal promotion, you can count on MRM to manage the process and information flow from the first pre-planning session through the post analysis with attention to every detail.

Fully explored media plans that start with investigating all options in addition to looking at current media plan performance. We don’t rely on the status quo and are always looking for new ways to deliver marketing goals.  Once a plan is approved and executed, we continue to review and upgrade it until the last impression is delivered.

Geo-focused planning down to the zip code level up to national and an international stage.

Integration of traditional & online media that takes advantage of the unique strengths of each and allows for the greatest possible combined effect is the goal of all MRM media plans.

Optimized media negotiation, merchandising, buying and stewardship that starts with market knowledge and profound experience negotiating with all media types, including securing bonus and value-added elements to increase campaign visibility. It includes effective monitoring of schedules and an open-door policy with media reps to foster partnership and top-of-mind awareness when great opportunities present themselves.

Media consulting is available from MRM for those who do not need a full service partner.

Specifics:

  • Consumer Profiling
  • Market Analysis
  • B2B and B2C
  • Branding Campaign Development
  • Fully Executable Media Plans
  • New Product Introductions
  • Grand Openings & Event Media Support
  • Customer Retention Relationship Programs
  • Branding & Lead Generation
  • Traditional media, Digital, Social Media Paid Advertising
  • Search Engine Marketing
  • Rate Negotiations
  • Media Placement, Execution & Stewardship
  • Added Value Negotiations

Media Experience

  • Digital
  • Search Engine Marketing
  • Social Media
  • Print
  • Broadcast TV
  • Radio
  • Out-Of-Home

Certification:

  • Google Adwords Partner Certification.