- Helped create, sell-in and manage the National Marketing Fund which has built a renowned brand and business. Advised and mentored over fifty franchisees on local media planning, negotiation, buying and results tracking. Initiated first-time usage of online and local / national SEM efforts.
- Partnered with Cossette New York to support the very successful book launch of “Theodore Boone” by John Grisham. The media plan targeted young readers in key release markets and included interactive, in-theatre, television and various kinds of internet activity. Separate plan designed to reach book critics and influencers.
UC Davis Health
- Introduced market-wide Brand campaign and developed media plans for health services such as Primary Care Open Enrollment, Cancer Care Network, Vision Correction, Fertility Center and Trauma Prevention. Drove attendance to service-specific seminars with online campaigns. Has handled PPC search campaigns for nearly ten years.
Paskill Stapleton & Lord (agency)
- Operate as a sophisticated full-service media department for Paskill, Stapleton & Lord, a leading national advertising agency specializing in higher education. Actively support St. Leo University, USMA West Point, Monmouth University, Indiana Wesleyan University, US Coast Guard Academy, Point Park University, Jewish Theological Seminary.