Miller Radcliffe Marketing specializes in media planning, buying and research. We partner directly with in-house marketing departments, advertising agencies or creative boutiques.
We create strategically grounded plans using traditional and digital media to achieve measurable results.
We grow brands and businesses.
We have years of media experience working with clients of every size and description from small one location retailers to large international packaged goods accounts. We were on the leading edge of online marketing with integrated online/offline media plans as early as 1995; our forward looking perspective continues to serve our clients well. We believe that every element in a media mix should serve a specific role in moving a potential customer towards making a purchase decision in your brand’s favor. We apply classic marketing strategies to current tactical opportunities.
We are firmly committed to understanding your business, to exploring all options, to using smart thinking and marketing savvy to write plans that deliver your highest marketing goals. MRM negotiates aggressively on your behalf to over deliver value and dimension to your media buys.
The MRM team includes executives from major international agencies who opted to leave the large corporate structure so they could once again be hands-on and practice their craft. We have an unusually strong consumer marketing heritage. (agencies include Young & Rubicam, McCann-Erickson, DDB Needham, Publicis Dialog, Foote Cone & Belding, Saatchi & Saatchi, Goldberg Moser O’Neil)
We immerse ourselves in our clients’ businesses in order to understand everything about product and service offerings, operations, sales, profitability and customer attitudes in addition to understanding essential marketing objectives and goals.
Market and Media Knowledge: We bring an arsenal of tools and in-depth knowledge of the media communications landscape to the challenge at hand. The result is a strategically driven media roadmap that is differentiating and keenly relevant.