We are a full service, turnkey media planning partner.
Working with:
- Clients directly
- Advertising agencies
- Creative boutiques
Providing:
- Market research and analysis
- Account and Project management
- Consulting
- Fully explored media plans
- National, Regional & Local media planning
- Integration of traditional & online media
- Media negotiation, merchandising, buying and stewardship
- Single projects that meet specific needs
- Media planning workshops
Specifics:
- Consumer Profiling
- Market Analysis
- B2B and B2C
- Competitive Analysis
- Branding Campaign Development
- Fully Executable Media Plans
- New Product Introductions
- Grand Openings & Event Media Support
- Customer Retention Relationship Programs
- Branding & Lead Generation
- Traditional media, Online, PPC, Social Media Advertising
- Search Engine Marketing (SEM)
- Rate Negotiations
- Media Placement, Execution & Stewardship
- Added Value Negotiations
- Vendor Program Development
- Retail Site Selection
- “How-to” Educational Workshops
Media Experience
- Online display
- Search Engine Marketing
- Print – magazines & newspapers
- Broadcast TV – national & local
- Radio - network & local
- Outdoor
- Transit
- Direct Mail
- Guerilla media
Research:
- Full complment of research sources on hand
- MRI media usage, audience demographics & product usage
- TNS competitive analysis
- Compete online
- Claritas demographic, geographic, lifestyle analysis
Certification:
- Google Adwords Professional Certification
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