California Closets
- Helped create, sell-in and managed the National Marketing Fund which has built a renowned brand and business. Advised and mentored 100+ franchisees on local media planning, negotiation, buying and results tracking. Initiated first-time usage of online and local / national SEM efforts.
Joe Boxer
- Defined brand positioning and consumer targeting for the launch of Joe Boxer into Kmart.
Orchard Supply Hardware (OSH)
- Advised on development of market segmentation tiers and Brand Development Indices for Store and Market types in order to effectively allocate marketing dollars.
UC Davis Health System
- Introduced market-wide Brand campaign and developed media plans for local health services such as Primary Care Physicians, Cancer Care Network, Vision Correction, Fertility Center and Trauma Prevention. Drove attendance to service-specific seminars with online campaigns.
Paskill Stapleton & Lord (agency)
- Operate as a sophisticated full-service media department for Paskill, Stapleton & Lord, a leading national advertising agency specializing in higher education. Actively support St. Leo University, USMA West Point, Monmouth University, Chapman University, Indiana Wesleyan University, US Coast Guard Academy, Jewish Theological Seminary.
