California Closets
- Helped create, sell-in and managed the National Marketing Fund which has built a renowned brand and business. Advised and mentored 100+ franchisees on local media planning, negotiation, buying and results tracking. Initiated first-time usage of online and local / national SEM efforts.
Joe Boxer
- Defined brand positioning and consumer targeting for the launch of Joe Boxer into Kmart.
Orchard Supply Hardware (OSH)
- Advised on development of market segmentation tiers and Brand Development Indices for Store and Market types in order to effectively allocate marketing dollars.
UC Davis Health System
- Introduced market-wide Brand campaign and developed media plans for local health services such as Primary Care Physicians, Cancer Care Network, Vision Correction, Fertility Center and Trauma Prevention. Drove attendance to service-specific seminars with online campaigns.
Paskill Stapleton & Lord (agency)
- Operate as a sophisticated full-service media department for Paskill, Stapleton & Lord, a leading national advertising agency specializing in higher education. Actively support St. Leo University, USMA West Point, Monmouth University, Indiana Wesleyan University, US Coast Guard Academy, Point Park University, Jewish Theological Seminary.
